Honda, despite attractive fuel-efficient and affordable offerings, has faced steep sales declines in North American and in Japan. This has contributed to the premium NSX project to be shelved indefinitely, despite interest among Acura dealer Pittsburgh PA. Pre-owned NSX models have even passed quickly throughout used car Trenton showrooms, thanks to its the NSX's cult fan following. Interestingly, the project was shelved even though development on the next generation NSX was mostly complete, according to comments from executive VP of Honda America, Dick Colliver.
Honda may be taking the NSX back off the shelf to appease dealers that want the dramatic NSX in showrooms. Acura, Honda’s premium brand, has long strived to be perceived as a top tier luxury brand that’s on par with the likes of BMW and Mercedes. Despite noble efforts with a fresh lineup, Alabama used Honda believe that Acura could perhaps be helped by the NSX to do exactly that. Already Honda has shelved a RWD V8-powered platform for Acura, which would help it compete with German luxury brands. Without this platform, a NSX could help change brand perceptions for the better.
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Updates on the Honda NSX can be found here.
