Honda recently came out on top in a study looking at how satisfied customers were with their online experience among automotive websites. With nearly 2,000 participants in the survey, Honda was was chosen as doing the best job in giving customers the information they want.
Shopping online for automotive related information has become a natural habit for most car shoppers, which is Honda dealers such as Honda Dealers Longview Texas have definetly noticed. This is why ForeSee Results created the Automotive Website Satisfaction Index. The survey covered the top six auto brands between August 1st and November 2nd in 2007.
The Honda.com websites scored an 80 in the index, coming in above the industry average of 78, which is good news to dealers such as Honda Jackson Mississippi. In addition to Honda, Chrysler.com and FordVehicles.com came in closely behind Honda at 79, followed by Chevrolet.com and Toyota.com which fell below average at 77, and NissanUSA.com coming in last with a rating of 76.
Although Honda came out strongly above average in the survey which pleased Los Angeles Honda Dealers, one of the auto makers most volitle markets, the index hints that more can be done to help buyers get the information they’re looking for. Aside from automotive websites, Amazon.com scored an 88 in a comparable index.
The study found that Honda effectively conveyed the virtues of its brand and what sets it apart from competing manufacturers. In addition, the study found that the Honda.com website also was able to drive more visitors to Honda dealerships like Honda Dealers Portland and actually purchase a Honda product.
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